{"product_id":"content-strategy-for-the-web-2nd-edition","title":"Content Strategy for the Web, 2nd Edition","description":"FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS\n\nBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?\n\nFor organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:\nUnderstand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy\nWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.\u003cbr\u003eASIN: 0321808304\u003cbr\u003eVSKU: LFV.0321808304.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Halvorson, Kristina|Rach, Melissa\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book is in very good condition.  Clean with little to no signs of wear or markings highlights.  \u003cbr\u003e","brand":"Books for Life","offers":[{"title":"Default Title","offer_id":50622028480709,"sku":"LFV.0321808304.VG","price":6.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/2914\/4773\/files\/0321808304-0.jpg?v=1791134344","url":"https:\/\/www.booksforlife.store\/products\/content-strategy-for-the-web-2nd-edition","provider":"Books for Life","version":"1.0","type":"link"}