{"product_id":"how-customers-buy-why-they-dont-mapping-and-managing-the-buying-journey-dna","title":"How Customers Buy…\u0026 Why They Don't: Mapping and Managing the Buying Journey DNA","description":"In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy…And Why They Don’t offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.\u003cbr\u003eASIN: 1635765145\u003cbr\u003eVSKU: LFV.1635765145.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Lewis, Martyn R.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book is in very good condition.  Clean with little to no signs of wear or markings highlights.  \u003cbr\u003e","brand":"Books for Life","offers":[{"title":"Default Title","offer_id":46741104558277,"sku":"LFV.1635765145.VG","price":10.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/2914\/4773\/files\/1635765145-0.jpg?v=1786813840","url":"https:\/\/www.booksforlife.store\/products\/how-customers-buy-why-they-dont-mapping-and-managing-the-buying-journey-dna","provider":"Books for Life","version":"1.0","type":"link"}