{"product_id":"microtrends-the-small-forces-behind-tomorrows-big-changes-1","title":"Microtrends: The Small Forces Behind Tomorrow's Big Changes","description":"\"The ideas in his book will help you see the world in a new way.\"-Bill Clinton\n\n\"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends.\"\n\n-Bill Gates\n\nIn 1982, readers discovered Megatrends.\n\nIn 2000, The Tipping Point entered the lexicon.\n\nNow, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.\n\nMark Penn, the man who identified \"Soccer Moms\" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.\n\nRelying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:\n\nPeople are retiring but continuing to work.\nTeens are turning to knitting.\nGeeks are becoming the most sociable people around.\nWomen are driving technology.\nDads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.\n\nPenn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.\u003cbr\u003eASIN: 0446580961\u003cbr\u003eVSKU: LFV.0446580961.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Penn, Mark|Zalesne, E. Kinney\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book is in very good condition.  Clean with little to no signs of wear or markings highlights.  \u003cbr\u003e","brand":"Books for Life","offers":[{"title":"Default Title","offer_id":45588646985925,"sku":"LFV.0446580961.VG","price":6.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/2914\/4773\/files\/0446580961-0_b372696a-79e4-48b1-b74e-fcd7ecb9615c.jpg?v=1767655826","url":"https:\/\/www.booksforlife.store\/products\/microtrends-the-small-forces-behind-tomorrows-big-changes-1","provider":"Books for Life","version":"1.0","type":"link"}