{"product_id":"public-relations-on-the-net-winning-strategies-to-inform-influence-the-media-the-investment-community-the-government-the-public-more","title":"Public Relations on the Net: Winning Strategies to Inform, \u0026 Influence the Media, the Investment Community, the Government, the Public, \u0026 More","description":"The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of guidelines for delivering memorable messages taking advantage of the unique, interactive strengths of the Internet.\nUpdating its seminal first edition, Public Relations on the Net features strategies and tactics that show how to use the latest technologies and techniques to tap into and use the power of the Internet's networked communities. The book provides:\n* PR applications of e-mail, the Web, and online communities * Techniques for integrating the Internet with traditional communications tools * Case studies to use as benchmarks for online PR efforts * And much more.\u003cbr\u003eASIN: 0814471528\u003cbr\u003eVSKU: LFV.0814471528.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Holtz, Shel\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book is in very good condition.  Clean with little to no signs of wear or markings highlights.  \u003cbr\u003e","brand":"Books for Life","offers":[{"title":"Default Title","offer_id":46800819093701,"sku":"LFV.0814471528.VG","price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/2914\/4773\/files\/0814471528-0.jpg?v=1787504463","url":"https:\/\/www.booksforlife.store\/products\/public-relations-on-the-net-winning-strategies-to-inform-influence-the-media-the-investment-community-the-government-the-public-more","provider":"Books for Life","version":"1.0","type":"link"}