{"product_id":"sports-sponsorship-principles-and-practices-2","title":"Sports Sponsorship: Principles and Practices","description":"This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy.\nInstructors considering this book for use in a course may request an examination copy here.\u003cbr\u003eASIN: 0786474319\u003cbr\u003eVSKU: LFV.0786474319.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Fortunato, John A.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book is in very good condition.  Clean with little to no signs of wear or markings highlights.  \u003cbr\u003e","brand":"Books for Life","offers":[{"title":"Default Title","offer_id":46527069388997,"sku":"LFV.0786474319.VG","price":10.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/2914\/4773\/files\/0786474319-0_88e587ea-2d70-492a-b6c8-9e69e71aab27.jpg?v=1783875997","url":"https:\/\/www.booksforlife.store\/products\/sports-sponsorship-principles-and-practices-2","provider":"Books for Life","version":"1.0","type":"link"}