{"product_id":"the-direct-to-consumer-playbook-the-stories-and-strategies-of-the-brands-that-wrote-the-dtc-rules","title":"The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules","description":"SHORTLISTED: Business Book Awards 2023 - Start Up\/Scale Up\n\nBuild your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.\n\nOvercome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right.\n\nRead the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom \u0026amp; Wild and more to discover:\n\n· How they got started, what worked then and what works now\n· The importance of building a community and how to use data\n· When to consider going multichannel\n· Why you need a bulletproof brand\n· Navigating funding, margins, growth, customer service and product development and more\n\nFor the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.\u003cbr\u003eASIN: 1398605425\u003cbr\u003eVSKU: LFV.1398605425.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Stevens, Mike\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book is in very good condition.  Clean with little to no signs of wear or markings highlights.  \u003cbr\u003e","brand":"Books for Life","offers":[{"title":"Default Title","offer_id":50777843794117,"sku":"LFV.1398605425.VG","price":31.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/2914\/4773\/files\/1398605425-0.jpg?v=1792689253","url":"https:\/\/www.booksforlife.store\/products\/the-direct-to-consumer-playbook-the-stories-and-strategies-of-the-brands-that-wrote-the-dtc-rules","provider":"Books for Life","version":"1.0","type":"link"}