B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results - 9964

The culture of sales has changed in the last century. We live in the information age where businesses and consumers alike can access information with the click of their mouse. What does this mean for the modern sales representative? Today’s sales representative must be informed and ready to provide a unique selling proposition that will leverage their relationship with their buyer to create a sale. B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results offers a sales philosophy that can positively impact your sales and set you up for success. The B.U.D. factor represents the characteristics you need to embody in order to serve your customer and ultimately close more sales. This book examines the B.U.D. factor as it relates to each part of the sales process so you can be B.U.D. Reviews “Thomas uses the framework of ‘Better, Unique, and Desirable’ throughout the sales process to illustrate how to get on the same side with your clients and prospects to achieve results.” Ian Altman, Bestselling Co-author, Same Side Selling “The B.U.D. approach is an easy to understand and apply strategy to help new and seasoned sales professionals improve their performance and achieve new heights in their sales career. Thomas clearly shows how you can apply these proven techniques to differentiate yourself from the competition and earn the trust and respect of both prospects and clients. I highly recommend this book to sales professionals and sales leaders wanting to achieve better results.” Vincent Burruano, Vice President Sales, Commercial Services Division, JK Moving Services “In his book, B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results, Thomas Ellis provides salespeople with a road map for success in the information age. He clearly outlines the sales process that should be followed for communicating value, helping customers with their buying decision, and building long-term and worthwhile relationships. Thomas supports his work with useful case studies, and he communicates his expertise in bite-sized nuggets of easy-to-understand knowledge with a clear call to action. As a senior sales leader of leaders, I highly recommend Thomas’s book for anyone who wants to better connect with their customers in a more meaningful way and drive more topline revenue.” Bob Greene, CEO, RCG Workgroup “I agree with so much of this… ‘You are not the used car salesperson’! Thomas Ellis’s book is filled with so many easy-to-digest and internalize nuggets of sales tips. Definitely a must read for the sales professional at every stage of development. B.U.D. serves as an instructional for the novice, a refresher to the seasoned salesperson, and a reference tool for the sales manager.” Dennis Harris, Senior Managing Partner, SURE, LLC “B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results explores several counterintuitive routes to sales success, but it starts with the most important skill of all: preparation. If we want to impress others—with our ideas, our products, our services, or even ourselves—we have to conduct research and understand to whom we are talking. And if you listen to Thomas Ellis, you’ll learn the attitudes and abilities required to master the new world of sales.” Patrick McFadden, Founder & Marketing Consultant, Indispensable Marketing
ASIN: 0578350998
VSKU: LFV.0578350998.VG
Condition: Very Good
Author/Artist:Ellis, Thomas|Diamond, Fred
Binding: Paperback