Color - Messages & Meanings: A Pantone Color Resource

- Features up-to-date color combination guidelines - Includes printing formulas for reproduction of 4-color process and the PANTONE(R) equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
ASIN: 0971401063
VSKU: LFV.0971401063.VG
Condition: Very Good
Author/Artist:Eiseman, Leatrice
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book is in very good condition. Clean with little to no signs of wear or markings highlights.