Domain 2: Planning: MARKENDIUM: SMPS Body of Knowledge

A plan is created to map a path to a goal and provide a series of actions to achieve business aspirations. In the marketing and business development space, plans typically define a firm’s market characteristics and revenue prospects. Every plan, regardless of type, should include goals, strategies, and tactics to ensure successful direction, and information for the firm on how budgets and resources should be expended.
ASIN: B0C4X32DT3
VSKU: LFV.B0C4X32DT3.VG
Condition: Very Good
Author/Artist:Society for Marketing Professional Services, SMPS
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book is in very good condition. Clean with little to no signs of wear or markings highlights.