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Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

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Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective
ASIN: 0452262380
VSKU: LFV.0452262380.VG
Condition: Very Good
Author/Artist:Rapp, Stan|Collins, Tom
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book is in very good condition. Clean with little to no signs of wear or markings highlights.
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