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Strategic Marketing Management
Strategic Marketing Management
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Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
ASIN: 1936572508
VSKU: LFV.1936572508.G
Condition: Good
Author/Artist:Chernev, Alexander|Kotler PH D, S C Johnson Distinguished Professor of International Marketing Philip
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book is in good condition. Minimal signs of wear. It May have markings or highlights, but kept to only a few pages. May not come with supplemental materials if applicable.
ASIN: 1936572508
VSKU: LFV.1936572508.G
Condition: Good
Author/Artist:Chernev, Alexander|Kotler PH D, S C Johnson Distinguished Professor of International Marketing Philip
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book is in good condition. Minimal signs of wear. It May have markings or highlights, but kept to only a few pages. May not come with supplemental materials if applicable.
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