The Modern AI Marketer in the GPT Era: How to Get Ahead with AI and Advance Your Digital Marketing Skills

#1 Amazon New Release in "Global Marketing" Looking for a no-nonsense, straightforward, and practical guide to understanding AI’s impact on marketing and sales in just 2 hours? Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? NOTE: To find "What Is Not Covered" in this book, please refer to the end of the description. If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI. In this 100-page short and easy-to-read book, you’ll learn: The evolution of AI and its current significance How to integrate AI into your existing workflows Strategies to implement and scale AI initiatives in your organization Techniques to enhance your generative AI prompts with over 35 top examples The importance of data quality in AI Why the human touch remains crucial Pam Didner, a seasoned B2B marketing consultant, fractional CMO, speaker, and podcaster, delivers actionable insights and practical takeaways for applying AI across various marketing domains. From understanding AI marketing and crafting effective prompts to managing data quality, this book equips you to thrive in the AI-driven marketing landscape. The AI race has kicked off—grab your copy NOW to stay ahead! What is not covered in this book: Q: How does Pam's prompt engineering differ from the generative adversarial networks used in image synthesis? A: My AI prompts in the book are designed to help you get more effective written responses from AI tools like ChatGPT, Gemini, Copilot, and Claude. I don't cover prompts for GANs (generative adversarial networks). So, if you're looking for guidance on creating realistic images or videos, this book isn’t the right fit. I’d rather help you save your money! Q: What are the key distinctions between her AI mindset framework and reinforcement learning algorithms? A: The AI mindset I focus on is tailored to marketers—how you should approach and work with AI. I touch on using APIs to connect your data and help AI learn through reinforcement algorithms. That’s the extent of the technical side. If you're looking for something more in-depth or technical, this book may not meet those expectations. Q: Does she address the ethical concerns of bias in large language models? A: I address bias as a potential risk to be mindful of, mainly in relation to the quality of data you use. I frame this as a business challenge, not a legal or ethical issue. So, if you’re seeking a deep dive into ethics, this book might not be for you either.
ASIN: B0DG59ZZ9G
VSKU: LFV.B0DG59ZZ9G.VG
Condition: Very Good
Author/Artist:Didner, Pam
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book is in very good condition. Clean with little to no signs of wear or markings highlights.