Understanding Pharma: A Primer on How Pharmaceutical Companies Really Work

The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization. Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry. Gain an understanding of the inner workings of each functional area in the typical pharmaceutical company Learn the interdependencies of each functional area and how they affect the company's strategic goals Understand how each functional area impacts the company's financial success. Topics covered in the book include: The global scope of the pharmaceutical industry Typical pharmaceutical company structure Customer groups supply and demand drivers Pharmaceutical product lifecycle Drug Discovery Drug Development Business Development Marketing Sales Managed Markets Manufacturing Distribution Each function-specific chapter explains: The role of that functional area in fulfilling the pharmaceutical company s mission The impact of that functional area on company profitability and strategic vision Key activities within that functional area Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including: Sales Marketing Market Research Medical Affairs Business Development Training Contract Research Medical Education Advertising Public Relations Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole. Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.
ASIN: 0976309602
VSKU: LFV.0976309602.A
Condition: Acceptable
Author/Artist:Campbell, John J.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book is in acceptable condition. May have shelf wear, edge wear, and spine wear, but a very readable copy. May not come with supplemental materials if applicable. Does not include original dustcover jacket. Possibly Ex Library Copy